“I have millions in this game and I’m ready to put it in the trash”, said the producer of the drink FCKDUP

Screenshot, VAT New
Aldo Geloso, president of the company Geloso

QMI agency

Monday, march 5, 2018 17:51

UPDATE
Monday, march 5, 2018 17:51

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The president of the company Geloso, who produced the alcoholic beverage FCKDUP, is estimated to have made the right decision in withdrawing the proceeds of the sale, a few days after the death of a teenager who had consumed the drink that is high in alcohol content.

• Read also: Athena, a “comet” that has “paid the price”
• Read also: This is the end for the drinks FCKD UP

In an interview with TVA News, Aldo Geloso said that reflection on the decision to stop marketing the drink FCKDUP has been started in the last week.

“Last week, we had already cut the ads on Wednesday and Thursday. I sent an email Friday to stop all production”,-he said in an interview with TVA News.

For the time being, the company Geloso is not able to say how many cans of FCKDUP are always on sale at different retailers and, most importantly, how long it will take to remove tablets.

“Weeks, maybe a little more, but we are working on it”, admitted Mr. Geloso, who is said to be in contact with its representatives in the province.

Mr. Geloso did not want to have to commercialize this type of product. “When products are returned to the quebec market, I have tried to convince retailers not to take it by giving a little history of what this product represented, with what it has done in the media during the years 2010 with Four Loko,” explains the president.

With the growing demand and to the increased sales of the drink Four Loko, he was forced to admit defeat and gave in to the pressure. “The product was so popular, people wanted it. I haven’t won,” he said.

“I lost the first battle, try to convince them not to reference the product in Quebec. I had to follow. We just made a $ 30 million investment for our markets pan american and I needed to protect the jobs here,” added Mr. Geloso.

After the death of Athena Gervais, the decision to stop distributing the product has been any other. “It was the right decision to get out of this category. I feel disturbed, but disturbed for the right reasons. [… ] I have millions of dollars at stake and I’m ready to put it all in the trash,” insisted Mr. Geloso.

The business man wants to products such as FCKDUP and Four Loko is no longer found on the shelves in quebec.

“I wanted it to stop here. We know that in the United States, the market is more free. Here, one is able to stop things. You can stop, retailers have a strength, it’s incredible,” he stressed.