A non-alcoholic Mojito : the cocktail trap was

ogoff/epictura

Published the 01.08.2017 at 16: 10

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Keywords :

drinks sucréesalcool

This is the “mocktail” to the mode in these times in summer. The mojito, the famous cocktail of cuban origin, was for some time its alcohol-free version, and it may, at first view, to be welcomed : cool off without getting drunk, this is a behavior more virtuous. A little mint, sparkling water, lime… and sugar. Lots and lots of sugar.

Here’s the rub. On social networks, advocates, health were touched by the appearance, in the supermarket shelves, the drinks ultrasucrées which is the parent of the virtues that they do not have. Far from a beverage that is acceptable to the organization, the Mojito without the alcohol as produced by the industry turns out to be a ticking time bomb for the liver.

Explosion of sugars

And for good reason : the brand Carrefour, for example, contains 27 grams of sugar per glass of 200 ml… So that the world health Organization recommends no more than 25 grams per day, as noted on Twitter by Stéphane Besancon, director of the NGO Santé diabète. In the end, this Mojito is sweeter still as a glass of Coca Cola (21 grams)… It should be done !

New #drink sold in #France, which contains 27g sugar per glass – to recall the recommendations of @WHO are to 25g per day! Shame! pic.twitter.com/p5q0m8f7jK

— Besançon, Stéphane (@StephBesancon) July 31, 2017

While diabetes and NASH or steatohepatitis non-alcoholic, are gaining ground in France, the presence of these drinks is a problem. The product pinned by the NGOS has also made wince the mp Olivier Véran (LREM), general Rapporteur of the Committee on Social Affairs.

It is time to take action to make these industrial. The diabetes makes 35 000 deaths/year in France, the cost for the safely reached 15 Billion. https://t.co/hboitPNq74

— Olivier Véran (@olivierveran) July 31, 2017

Initiation

So much so that the target referred to by the marketing departments of the chains of distribution, are non-drinkers… over-represented among younger people, children and pre-teens. It is also one of the criticisms made, this time by addictologues. How to train the palace of the future consumers of alcohol, that don’t know yet ? By familiarizing their taste buds are innocent and their minds ingenuous to these flavors.

In fact, the non-alcoholic Mojito, the traditional cocktail, there is not one that consumers will be all the more eager to cross that they will have been trained to drink the ersatz of these nectars. So… one drink deep, children ?
 

So much so that the strategy is to make a gateway for the mojito alcohol ! @olivierveran https://t.co/8rgR3zIb19

— Fédération Addiction (@FedeAddiction) July 31, 2017