A pub to drink dangerous at UQAM

Photo special collaboration, Carl Vaillancourt
The president of the student Association of the School of management sciences, William Valladon, shows the advertising of Four Loko in the agenda handed out to the students of UQAM.

Carl Vaillancourt

Wednesday, 30 August, 2017 06:30

UPDATE
Wednesday, 30 August, 2017 06:30

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An advertisement for an alcoholic drink Four Loko is located in the agenda a few weeks after the UNIVERSITY had made its students on the dangers of this drink nicknamed ” loss of consciousness “.

Four Loko is an alcohol 11.9 %, but tastes like lemonade because of its high sugar content and fruit flavours added, which facilitates more consumption. Several cases of hospitalization have been identified, and the product is dubbed the United States “blackout in a can” (loss of consciousness in the bobbin).

At the point where the UQAM has raised awareness, this summer, the student associations to the dangers of this product in view of the initiations that take place this week.

But now a advertising of Four Loko is in the agenda of the UQAM, which will be handed out to 40,000 students.

“This is a non-sense, UQAM promote this alcoholic beverage is dangerous to the health of students and, on the other hand, it appears as associated with the Partnership in post-secondary education-Harm on the alcohol (ESP-MA). It’s two conflicting messages, ” said the president of the student Association of the School of Management Sciences (AéESG), William Valladon.

The third free

Advertising in the calendar indicates that, with the purchase of two cans of 568 ml of Four Loko in one of the branches Couche-Tard in Quebec, a third bobbin will be given on presentation of a coupon detachable in the agenda of the UQAM.

The spokesperson of Couche-Tard, Karine Grandmont, has specified that the advertising had not been paid by the company, but its logo appeared only as the distributor of Four Loko.

It is an employee of UQAM, who preferred to conceal his name, who has expressed her discontent about the promotion of alcoholic drink in the agenda of the University at his place of work.

“I have been concerned by this advertising. It is also to encourage the consumption of this drink among young people. I find it disturbing as a parent, ” he explained.

The fault of the co-op

The spokesperson of the UQAM, Jennifer Desrochers, said that the agenda is not managed by the University, but by one of its partners, the COOP UQAM. The University has therefore rejected any responsibility in this matter.

“It is the COOP-UQAM, which is in charge of the advertising placement in the calendar. We have communicated with our partner. It is said to be very sensitive and will put in place a plan of action in the production of the next agenda, she mentioned. This promotion is not appropriate, ” she said.

COOP UQAM has not returned the calls from the Log.