A campaign to educate young people about the dangers of cannabis

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QMI agency

Sunday, 24 September 2017 13:22

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Sunday, 24 September 2017 13:22

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OTTAWA-In the wake of the legalisation of cannabis, next summer, Health Canada wants to implement a communication campaign to raise the awareness of young people vis-à-vis the risks associated with the consumption of this drug.

In a public tender recently published online, Health Canada says to be looking for a contractor who will have the mandate to develop a campaign aimed at young people.

“The emphasis for fiscal year 2017-2018, as well as the start of 2018-2019 will be placed on education and raising awareness of the risks to health and safety associated with the consumption of cannabis,” says the ministry in its call for tenders.

The campaign will focus on teenagers from 13 to 18 years and young adults 18 to 24 years of age, it was specified.

The issue of consumption of cannabis has caused much ink to flow since the announcement of the legalization scheduled for July 1, 2018. Several groups of health professionals, including the Association des médecins psychiatres du Québec, fear that young people can obtain cannabis legally from the age of 18. They propose a raising of the minimum age, because of the risks posed by the drug on the brain of the young, which remain in development until the early twenties.

Companies interested to participate in the bidding of the government still have three weeks to do it.