Love Wand : bread, put the aids K. O.

Laurent Carre for Bravo and Thank you

Published the 11.10.2017 at 08: 00

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Your wand will perhaps not its usual form this week. Nothing wrong with that. From 11 to 18 October, one thousand bakeries are involved in the operation Love Wand. AIDES association, which is organizing the event, promises ” a wand full of love to end aids “.

On the two euro cost of this bread in the shape of a ribbon, one will be donated to AID. The goal : to help the association to fight HIV through prevention actions. While bakeries are in full swing, Why Doctor has asked Aurélien Beaucamp, president of the AID, and Albert Dornbierer, boulanger Nimes (Gard).

The specialists of the bread have been many to answer the call for AID, launched last June. “Today, the operation consists of 1 000 bakers in France, a figure Aurélien Beaucamp. For a first edition, we are quite happy with the result. “In fact, all regions of the country lent themselves to the game.

Small gestures

But why choose a wand ? “It is a product of the daily, explains Aurélien Beaucamp. Each day, 28 million baguettes are sold. “The French love bread, AIDS has understood. The association hopes to collect 200,000 euros thanks to the Love Wand.

Because if this campaign does not lack of salt, it must especially support the fight against HIV. Despite the efforts of the many associations, 30,000 people are still unaware that they are carriers of the virus, promoting its transmission.

It is precisely this noble cause that motivated Albert Dornbierer, at the head of the bakery Ador bread to Nimes. “It’s only been 9 years that I am a baker. Before that, I was a customer, ” he says. And this “young” expert has decided to put the hand to the dough for a reason. “It is said that small streams make large rivers. It is demonstrated here on a small gesture of daily life. “

And big names

In the shop in nimes, everything is ready for the launch of the operation. The Love Wand is cooked and placed near the cash register. Well before, in relation to other products. “We’ll talk to each of our clients and the back screen of the e-terminal will display messages on the campaign just above the price,” says Albert Dornbierer.

This is the bakery that will bring in the colors of the Love Wand. Panels to the outside, the screen inside… The manager plays the game thoroughly and account multiply the ads. And the great names of gastronomy have joined the movement, as the chefs Yves Camdeborde or Flora Mikula. This craze is rather a good sign, for Aurélien Beaucamp.

Norbert Tarayre, Flora Mikula, Christian Constant and Yves Camdeborde or Alexandre Gauthier : the grand-e-s chef-fe-s are involved for the #LoveBaguette! From 11 to 18 October in all the bakeries participating, ???? in the form of ????sold 2€, 1€ is donated to AID for funding our actions in the field : awareness, screening, support… All the info on www.lovebaguette.com . . . . . . . . . . . . . . . #wand #chef #topchef #bakery #lameilleureboulangeriedefrance #baker #hiv #aids #solidarity #caring #love #love #norberttarayre #floramikula #christianconstant #alexandregauthier #yvescamdeborde #paris #france #kitchen #association #self-help #help

A publication shared by AID (@assoaides) on 9 Oct. 2017 at 5h53 PDT

“The goal is to repeat this operation every year, confirms the president of the AID. The goal would be to do better in the following years, and to contribute to financing the prevention and the screening of a broader and more sustainable. “Hoping that these sticks need to wait like hotcakes.