The empire Salvail heavily shaken

Archival Photo, QMI Agency

Francis Halin

Wednesday, 18 October 2017 11:55

UPDATE
Wednesday, 18 October 2017 22:49

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Due to allegations of sexual misconduct that are a burden on the host star of Vtélé Éric Salvail, a number of companies and advertisers quickly decided to end any business relationship with him.

Early Wednesday morning, advertisers, including Mcdonald’s, Metro, the corporation and the solidarity Fund have pulled their tv ads after having been informed of the suspension of the broadcast mode Salvail by the direction of the scatterer Group V Media.

Other media groups have also terminated their partnership with Éric Salvail, such as Bell Media with Red FM. Radio-Canada, for its part, says ” re-evaluate its business relationship with the facilitator and producer “.

The financial losses could have a domino effect on his empire Salvail & Co. “The dtl, the set of advertisements, let’s say over five years, and with a maximum of derivatives, we can assess the value of these contracts to several million dollars,” says Jacques Nantel, professor, HEC Montréal.

Éric Salvail, was lost on Wednesday its microphone, a television set, and the launch of his book, The recipes pompettes has been postponed to an undetermined date.

Trip aborted

The airline Air Transat has also been forced to end a competition organised with the emission mode Salvail and Red FM to 107.3.

This contest was to culminate with the transmission of the 175 passengers that we would seek to Rouyn-Noranda, Sept-Îles, Quebec and the Bagotville military base to bring them to Montreal to attend the show.

Moreover, the advertising campaign with Éco Entreprises Québec came to an end this week, said the agency.

For François Lacoursière, executive vice-president, senior partner at Sid Lee, the advertisers had to act quickly.

“The link of confidence is broken. There is a black side. You can’t project a reputation that isn’t tied to reality, ” he explains.

Same goes for Mr. Nantel, who think that Éric Salvail has been abandoned for the same reasons that it had been adopted by the great advertising.

Arnaud Granata, president and publisher of Infopresse, also believes that the companies have done well to distance itself quickly from the facilitator and producer.

“It’s the speed that matters in those moments. There is no brand that is going to engage Éric Salvail, before the light is made. And, for the moment, there is no return possible, ” he concluded.

– With the collaboration of the QMI Agency

What will happen to it in the book The recipes pompettes ?

According to our information, Costco would have cancelled the order of 10 000 copies of the book of Éric Salvail, The revenue pompettes. In his description, the book says to bet on ” a tone of irreverent and bawdy “. Costco could not confirm this information. The publishing House Michel Lafon, merely to say that the launch scheduled in a few weeks was postponed to an undetermined date.

The fearsome machine “ratings”

With Double Occupancy, Éric Salvail has managed to attract more than 2.5 million viewers in quebec each week. But he is also an astute businessman who invests in both real estate and in new technologies.

The crowd animator in Sorel-Tracy who dreamed of becoming a “superstar” of the tv has built over time a company’s profit, which quickly established itself in the show business québécois in entering the lives of people.

Behind the camera

Éric Salvail is a brand in itself. It has nine companies registered to his name in the Registrar of enterprises of Quebec (REQ). His name lines the media landscape in quebec.

It was first the one which could not be seen on the small screen. It was the leader of the crowd, the one who was shouting the public to welcome the hosts, as Julie Snyder on the set of the Point J.

The man, however, quickly imposed itself in front of the camera. It was animated was not the whole evening, Thank God ! and Faithful to the position on the TVA. His fame has led him to host galas, large-scale, such as the MétroStar or evenings Just for a laugh.

Five years ago, he takes the helm of a talk show daily at V. He hosted and also produced The revenue pompettes, a program that is controversial where stars are invited to consume alcohol and to cook at the television in his company.

The variety show is a success. A book was released at the beginning of the month of November, but the launch was cancelled.

Producer born

Éric Salvail also conducted the show Eric and the fantastic on radio Red FM, but the station management moved swiftly yesterday to suspend it from the airwaves.

As a producer, he has chosen to work with well-known personalities, such as Pénélope McQuade for his show swingers (ICI Radio-Canada Télé), By Morin for By ! (Z) and Mathieu Baron in the game Coup de foudre (V).

In the month of may last, Éric Salvail, won the award for Artis of the male personality of the year.

The empire Salvail, and Co.

• 11 employees
• 900 contractual

Productions

• Swingers

• Coup de foudre

• Already on Sunday !

• Montreal lights up

• Lip Sync Battle : Face-to-Face

• Still under warranty

• The hole in my head

• The Recipes Pompettes

• This evening, everything is allowed

• En mode Salvail

• By !

Technology

• Tuxedo (investments) – software ticketing

Real estate

• Several properties in Florida

• Co-founder of Group B. B. real Estate