Montreal in seduction mode in an advertising campaign

VAT New

Thursday, 25 January 2018 12:33

UPDATE
Thursday, 25 January 2018 12:37

Look at this article

Tourisme Montréal launches a new advertising campaign to attract visitors from the rest of the province.

Entitled ” I’ve changed. Come back and see me “, the campaign presents Montreal as being ” more turned on “, “more colourful” and ” vibrant as ever “.

Presented specifically to television, radio and in the newspapers of the markets of Quebec and Gatineau, advertising directly invites the citizens of these regions to come and visit Montreal during the winter season.

When asked if this ad implies that the metropolis was previously ” flat “, Tourism Montreal, who replied that he wants to sell ” the renewal of montreal.”

“It is a campaign of seduction, your seducer, who says that Montreal is more intense than ever, without, however, suggest that this was not the case before,” he told TVA News Andrée-Anne Pelletier, a spokesman for the organization.

According to Tourism Montreal, approximately 40 % of the tourists who visit the metropolis are in Quebec.

“We want to remind them that it is there,” adds Pelletier.