A lot of fashion shows around the world, worldwide fame, large-scale rebranding. How Irena Soprano’s little dream turned into a global success
Irena Soprano today is a fashion designer, entrepreneur, owner of several fashion brands and a large clothing production. Her outfits are worn by influencers and stars. Amazing fact – it all started with a small company.
In 2011, Irena founded a premium boutique-atelier. Luxury dresses were created here according to individual standards. In 2017, Irena had an idea to create unique crystal dresses. At that time, «SOL Atelier» developed its own technology for applying crystals of various shapes and sizes to fabric. Then in 2018 Irena opened a new brand – «SOL Angelann». By the way, over time, crystal dresses have become the brand’s calling card.
Production grew, the audience expanded, Irena realized its time for new level. In fact, the brand quickly gained worldwide fame. Moreover, worldwide know celebrities like Beyonce, Lady Gaga, Mariah Carey, Paris Hilton appear in «SOL Angelann» dresses on the red carpets.
This interest and love of «SOL Angelann» is understandable. The main aesthetic of brend is based on the inner freedom of amodern successful woman who, despite her strong character, sharp mind, determination and self-sufficiency, alows herself the luxury of remaining feminine and emphasizing her beauty. If we talk about products, then the brand’s lineup is an eternal classic for all times. You can find absolutely everything from dresses with straps to floor-lenght maxi dresses. Generally, All materials used in sewing collections – knitted viscose, crepe, silk, gabardine, wool, cashmere – are produced by the world’s best manufacturers.
In 2021, the flagship monobrand boutique «SOL Angelann» by Irena Soprano appeared in a luxury district of Moscow city. The brand has increased its production capacity by five times, launched a unique collection of dresses with prints, released an expanded line of shoes, swimwear and bags decorated with crystals. The brand became international and was registered as a company in the UAE, and at the end of the year successfully held a fashion show in Dubai.
2022 was eventful. Firstly, the brand expanded the geography of its fashion weeks and participated in shows in Dubai, Milan, Paris, New York, Berlin and Frankfurt. «SOL Angelann» collections are presented in Moscow, Paris, London, Munich, Los Angeles, Doha, Dubai, Abu Dhabi, Kuwait, Tashkent.
In addition, 2022 has become a year of great changes. Irena has received a lot of proposals for scaling the business. Many investors were interested in cooperation with the brand. It was decided to expand «SOL Angelann». As a result, a large-scale rebranding of the company. The brand has acquired a new name – «SOLANGEL». Now we can surely say it’s a new chapter of the fashion history of the brand.
Many events are planned for 2023. The restructuring of the company is already underway. In the new year, the brand plans to expand and begin to work in the Middle East. New boutiques will appear here. It will be easy to find the legendary crystal dresses in Dubai Mall, Emirates Mall and many other top shopping malls.
This direction was not chosen by chance. Most of the top stars of the east often choose these dresses for carpets. For example, Nadine Abdel Aziz, Cyrine Abdel Nourx, Lojain Omran, Cyrine Nour and many others. It’s a true proof of quality. Another one purpise to conquer the Asian market as well – active negotiations are already underway with the largest shopping centres in Korea and China. Surelly, the year 2023 will be delightful, bright and interesting! Nothing is impossible for «SOLANGEL».