Apple collaborates with Dwayne Johnson aka The Rock to promote Siri!

Techno 26 July, 2017

If Apple is used to swing fairly crazy commercials, Siri’s new ad is the most phew. It’s Dwayne Johnson aka The Rock who promotes the Apple vocal assistant.

Since the release of Siri in 2012, Apple has worked with several stars to promote his voice assistant. When it’s not Samuel. L. Jackson, Martin Scorsese or Jamie Foxx, the Apple collaborates with Dwayne Johnson aka The Rock. And in the image of the iPad Pro which is entitled to advertisements rather crazy, the new spot of Siri is very funny. In a kind of self-parody, the actor keeps calling on the voice assistant Apple to chain his appointments. Without further ado, discover the spot The Rock x Siri Dominate the Day.

Longer than usual (3 minutes 45), Siri’s new ad is reserved for the American site of the Apple. The Cupertino firm took advantage of this spot to unveil the many functions of Siri. And in the editing, it is expected that Apple will take several sequences of this short film to create several 30-second commercials. While waiting to learn more, this concept of the iPhone 8 is very tempting.