Drink FCKDUP: possibilities for further

File PHOTO, MATTHEW CHAREST

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Monday, march 5, 2018 11:55

UPDATE
Monday, march 5, 2018 11:58

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While beverages with very high alcohol content are stigmatized in the wake of the death of the young Athena Gervais, Laval, it seems that the manufacturer of the FCKDUP, the group Geloso, is not immune from prosecution.

• READ ALSO: The father of Athena Gervais “very happy” with the withdrawal of FCKDUP

According to the reporter François-David Bernier, the company could be contested in court in connection not with the product as such, but rather with the marketing surrounding its release on the market.

“If there was a possibility of a lawsuit against the company, it would be on the advertising that has been done on the marketing surrounding the drink. Because we know that there is the Act respecting the Régie des alcools, and there is a regulation which says that one must not encourage excessive consumption, misuse, non-responsible. The regulation is clear, and it may be that there is a problem here because there has been an advertisement from the company that said: FCKDUP, it can take as long as you wish, and it keeps us awake,” says Me Bernier in an interview with the issuance of The 9 hours.

“Little bombs”

“These drinks, these are small bombs, it is a traitor. Young people use it, are encouraged, it seems to be very cool to take it and the effect is drastic. […] Look at the packaging, it is something that is very attractive. There really is a problem with these drinks,” adds the lawyer, making a parallel with the sale of cigarette in today’s highly regulated, but which ads were the apology several years ago.

Although Athena Gervais has used the FCKDUP informed, Me François-David Bernier is of the opinion that the fault does not rest on it.

“It is sure that you will say : ah, it has taken, it is his fault. No. There is a problem, you really need to target it and, to me, to see a drink that a young person can consume quickly, that is sweet, with caffeine, which mask the effects of alcohol… It is ticking and when the boards, this is not the same as having taken the beer. It embarks at once and, then, he has loss of control, a tragedy happens and there are many questions that arise.”

The lawyer asks why, among other things guarana, one of the ingredients of this type of drink is not prohibited in Canada, while it has been banned in the United States.