Blogger outreach can be a valuable addition to your eCommerce SEO strategy. It can help you build quality backlinks and boost your visibility on search engines.

However, knowing how to approach bloggers effectively can be challenging. This article will provide tips on optimizing your blogger outreach campaign.

Build a list of relevant blogs.

E-commerce customers look to the web for options, tips and comparisons before purchasing. If they find your products in the search results but don’t visit your website, you’re missing out on valuable traffic.

A blog is a great way to connect with consumers. You can add the keywords your audience searches for, and it helps to boost your SEO for product pages.

Creating a blog can assist in developing high-quality content, establishing trust, and building authority in your specific area of expertise. Other bloggers may showcase your content by including it on their blogs or linking to it, which can drive more traffic to your website. To start, it’s essential to research keywords that people often use when searching for content related to your blog. Use keyword tools to determine the most popular searches and user intent. For example, someone searching for a “shower” might be looking for a shower installation, a shower repair, or a bridal or baby shower.

Reach out to the right bloggers.

Bloggers can help you reach a whole new audience and increase the visibility of your products or services. However, it would help if you did your homework to find the right bloggers for your business.

Start by looking for bloggers with a similar voice and aligning with your brand’s values. Also, consider how much work the blogger is willing to do. Some bloggers may only want to write one article, while others will be more interested in a long-term relationship.

Once you’ve found the right blogger’s platform, similar to ValuedVoice, reach out with a personalized email that shows you took the time to research their content and your business. This will help you build a strong connection with the blogger and increase your chances of getting featured on their website.

Create a compelling pitch.

Blogger outreach is not just a matter of collating email addresses and sending out cold pitches. It requires an empathetic approach to understand the core goals of your target audience and how your product or service will help them achieve those goals. This will increase your chances of getting a positive response from the blogger and, ultimately, a high-quality link back to your site.

Bloggers and influencers have loyal audiences who know, like, and trust them. You can create unrivaled visibility and draw in new customers by associating your products and services with those brands.

To evaluate bloggers, use tools to identify the best ones to reach out to. You can filter based on metrics such as audience, traffic, and authority to find the best prospects. This will save you time and ensure that you don’t waste your efforts on sites that don’t have the potential to deliver results. It also helps to avoid sites with questionable SEO practices, which Google frowns upon.

Follow up.

Blogger outreach is one of the best ways to generate high-quality backlinks, and pages with many backlinks rank higher in search results. But it’s also a time-consuming process that requires careful planning and execution.

The key to successful blogger outreach is to provide value to the blogger. That could be a guest post, product review, or other type of content. But whatever you do, make sure your request is clear and focused. And remember to follow up!

Bloggers are inundated with backlink requests, so it’s important to personalize your pitch and make your ask stand out. Use the results of your research to develop a transparent target persona and structure your messaging appropriately. This will increase your chances of getting a response and improve the overall effectiveness of your campaign.