Moment Factory: the illumination of the pont Jacques-Cartier in the running for an award at SXSW

Dario Ayala

QMI agency

Thursday, 8 February 2018 17:28

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Thursday, February 8, 2018 18:55

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The illumination of the Jacques-Cartier bridge is in the running for an award in innovation at the popular festival South by Southwest (SXSW) which takes place next march in Austin, Texas.

The organization of this festival was unveiled Thursday, the 65 finalists in 13 categories of innovative projects. The studio of visual effects and entertainment Moment Factory, based in Montreal, has managed to climb in the last list in two categories, including his show “Connections live” on the Jacques-Cartier bridge.

Created by a group directed by the company Moment Factory for the 375th anniversary of Montréal and the 150th of Canada, this illumination intended for 10 years found herself a finalist in the category of smart cities. This work bright and interactive, evolving according to the seasons and the activity of Montreal on the social networks.

The project of the visual arts “Kontinuum” is also a finalist in the category of design suitable. This trip immersive in the underground of Ottawa has been realized in the framework of the 150th anniversary of canadian Confederation.

“We are delighted that two of our flagship projects of 2017 to be recognized by SXSW, an organization that emphasizes creativity and innovation in a more connected world,” said Moment Factory in a statement.

“We would like to especially emphasize that these projects are the result of a great collaboration with Ottawa 2017 (Kontinuum), and with Achievements, Ambiances Design Productions, ATOMIC3, Public Lighting / Shading, Lucion media, UDO Design and Bridge corporation Jacques Cartier and Champlain (Illumination of the pont Jacques-Cartier),” reads one also.

The business of the Beauce Elizabeth Stefanka is also nominated in the category new economics for software capable of taking measurements of a person in three dimensions.