Happy Birthday! 25 years after its launch, the Absolute lipstick Rouge by Lancôme revamped and reinvented around a palette of 86 colors!
In the photo of the advertising campaign conducted by photographers Mert & Marcus, it’s a sexy Penelope devil who is revealed, naked, just wearing a coat and … a touch of red on the lips. Suffice to say that we all want to be like him pronto! Since we can not necessarily afford his dream of physics, we will instead opt for … lipstick.
The star, that’s him! He’s L’Absolu Rouge by Lancôme, which, 25 years after its creation, a new look. For the occasion, Lancôme has given carte blanche to make-up artist Lisa Eldridge to create 50 new shades, pink and variations of reds, nudes over the more extroverted, more wise to the wildest, most romantic to more rebels. Results : a range of 86 colors including some essential whose Caprice , a classic red, synonymous with absolute femininity; but also over the sexy Rose Lancôme , dense, deep, or why not , an innocent pink … Not forgetting Night & Day : a blushy tone, elegance symbol made in Paris.
Textures to map to each of us find happiness, this small jewel makeup is now available in three textures: s heer, cream and matt . Three options to choose from depending on his mood, his appointment (job, lover, friends), her schedule, her desire to seduce …
A precious L’Absolu Rouge is revealed in a new dress in black lacquered metal, topped with a pink reinvented the way to a gold seal but not flashy. Just a click on this cult pink and red magically appears in a siglé grape also a rose.