10 years later, Jaguar and Land Rover are doing much better without Ford

Frédéric Mercier

Wednesday, 3 January 2018 11:16

UPDATE
Wednesday, 3 January 2018 11:16

Look at this article

There are already 10 years old, in January 2008, Ford announced that it is the indian firm Tata Motors, which was now to take charge of the Jaguar and Land Rover brands.

At the time, it reminds us that the story had raised some eyebrows several. Two of the greatest symbols of prestige british spend in the hands of a manufacturer of cars that was then known, launching the new car to the world’s cheapest, the Nano. Let’s just say it was.

And if many were not very expensive to the skin of the Jaguar and Land Rover when this transaction was made official, force is to admit that things now go pretty well for the two manufacturers.

In Jaguar, it all started with the development of the F-Type, launched in 2013. From there, the image is obsolete from the manufacturer, indo-british has taken a turn unexpected. The XE, the XF and the XJ have also been reviewed thoroughly since.

Jaguar E-Type

More recently, Jaguar has even launched its first SUV, the F-Pace. And now it is ready to receive a second dealer, the E-Pace. More and more, Jaguar is becoming a serious rival to the big German brands.

At Land Rover, it has also been little miracles for the past 10 years. It was gradually dissociated from the image off-road traditionally stuck to the skin of the manufacturer to turn to the luxury.

The turn was already initiated in the bosom of Ford, but it has intensified over the last decade. Thus, it has relied on the prestige of the Range Rover to create new models like the Range Rover Sport, Evoque, and more recently, the Velar.

Range Rover Velar

Without be become examples of reliability, both manufacturers have also made significant progress in terms of quality of construction. We are going somewhere, finally.

Likely, Tata Motors has succeeded in this that Ford had not been able to do with Jaguar and Land Rover: put these two companies on track and give them back the letters of nobility which, in former times, were the pride of the English and were the envy of drivers everywhere in the world.