Buick removes its name from its vehicles

Buick

Germain Goyer

Monday, 12 march, 2018 16:13

UPDATE
Monday, 12 march, 2018 16:13

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For 2019, the lineup of Buick vehicles will not bear the inscription “Buick”.

They, however, continue to display the logo of the brand that can be recognized easily by the three shields that comprise it.

All of this was found first by GM Authority after the official photos of the Envision has been officially unveiled. On the tailgate, one can clearly read “Envision”, “AWD”, and the symbol of turbocharging, but no trace of the name “Buick”.

Buick Envision 2019

Buick

The explanation is relatively simple. In North America, Buick is working vigorously to modernize its image. The manufacturer wants to detach himself from the reputation of vehicles designed for a clientele that is older and try to conquer the youth.

But this is not all.

On CNET we can read that it is also a strategy whose goal is to standardize the global offering. In fact, in the chinese market, where rayon Buick, the brand name does not appear on the vehicles.

Buick Envision 2019

Buick

It is not a first for General Motors. It should be noted that the Corvette is no sports registration Chevrolet, although it is yet to be sold under this banner.

At Hyundai, we tried similar tactics a few years ago with the Genesis. Before becoming a brand, Genesis was the sedan luxurious of the Korean manufacturer. However, in order to disassociate themselves from the image of vehicle manufacturer generic, the inscription “Hyundai” had not been affixed to the car.

Read also: Buick launches a new self and his name does not in Quebec

Buick Envision 2019

Buick