“One sells our smartphones at the right price”, the boss OnePlus reveals his strategy in an interview

On the occasion of the release of the “special Colette” version of the OnePlus 3T, the founder of OnePlus unveiled the strategy of his company in terms of price.
Last week, OnePlus unveiled the OnePlus 3T “colette edition”, a limited edition of its smartphone to celebrate the 20th anniversary of the famous Parisian boutique . And on this occasion, Carl Pei, founder of OnePlus, granted an interview to our colleagues Frandroid. In this interview, the one who wants to make OnePlus a brand as imposing as Apple in the Android ecosystem has returned on the strategy and the economic model of his group. We learn that OnePlus sells its smartphones at the right price.
“We only focus on one product each year, and every day, when we wake up and start working, we think of only one smartphone, so it’s hard to compete with each other. All other brands have to think about full phones at the same time, ” confesses the founder of OnePlus to Frandroid . In terms of positioning on the market, Carl Pei explains that the group’s policy is not to sell necessarily at low prices but rather, at the right price. And that’s where probably the success of OnePlus whose “Midnight Black” version of his 3T is still available for purchase.