Why do the new cars feel-they as good?

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Frédéric Mercier

Thursday, 12 October 2017 11:52

UPDATE
Thursday, 12 October 2017 11:52

Look at this article

Ah, the sweet smell of a new car. A fragrance that is so much appreciated that even the “fir tree smells good” have tried to reproduce it.

But that is what gives new cars this perfume so special? And why do we love him so much?

Chemicals

The smell of a new car has nothing really complicated. It is actually a combination of different chemicals, volatile organic compounds. In new condition, some of the materials used on the steering wheel, the seats or the dashboard, for example, give off a combination of scents that, together, create this famous smell of new car.

The materials used are different for each manufacturer, the scent emanating from these organic compounds varies from one car to the other. A Chrysler new, for example, does not smell the same as a Honda or a Kia. And yet, all of us feel the “new char”.

The smell of new car, therefore, has nothing of the natural. Some studies have even demonstrated a degree of danger with respect to these toxic fumes. Others have, however, demonstrated the opposite, indicating that the concentration of volatile organic compounds from new cars was not high enough to represent a risk to humans.

And then, with time, the fumes will eventually fade until they can no longer perceptible to the human sense of smell.

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Psychological reaction

Then, if the smell of new car is a mixture of chemicals, why consumers seem to love him at this point?

According to an expert of colors and materials at Toyota, Janis Ambrose Shard, it is more a psychological reaction than a physical one. In an interview with Gizomodo, she explains that”we like the smell because you love the car”. The image of Pavlov and his dog’s saliva as soon as it rings a bell, the drivers would like the smell of their car because it reminds them of… their car.

However, not all consumers would not be of the same opinion. In China, the smell would be more associated with fear of the consequences potential of chemicals on the health of users. Not a lot less inviting.

Ford has launched this summer a committee of experts to determine the smells that are likely to interest the Chinese.

The typical odor of a new car does, however, may not disappear tomorrow morning. And if this is the case, there will always be small “fir trees feels good!”