Buick is launching a new self and his name does not in Quebec

Buick

Germain Goyer

Tuesday, 5 December 2017 11:39

UPDATE
Tuesday, 5 December 2017 11:39

Look at this article

Very recently, Buick unveiled a version of the more well-to-do of its LaCrosse. You may not want the manufacturer to meet the needs of the customer. After all, 90% of buyers of LaCrosse opt for one of the two versions of the most luxurious, according to Duncan Aldred, vice president of divisions Buick and GMC.

The problem is his name: LaCrosse Future. Certainly, the United States and China, this name has no connotation that is vulgar. However, in francophone markets, and specifically in Quebec, we can say the same.

In 2004, when Buick pulled out his LaCrosse, it was brilliant. In Canada, it was called Pace in order to avoid the bad jokes.

Buick LaCrosse Future 2018

Buick

At the end of the 2000s, in the aftermath of major restructuring, it was decided to rename the LaCrosse even on this side of the border. A decision is questionable, let’s face it, but, over the years, they began to make there.

But here, with LaCrosse in the Future, it is as if we added insult to injury.

Buick LaCrosse Future 2018

Buick

Future is the name given to versions of the more luxurious Buick. It has been applied recently for the first time on the Enclave and now the LaCrosse. Of series, it comes with the V6 engine with 310 horsepower, an automatic transmission to nine reports and 19-inch wheels. The Buick LaCrosse Future is expected to arrive at the dealership from the beginning of the year 2018.

Read also: Why Buick is still alive?

Buick LaCrosse Future 2018

Buick