A billion chicken wings and$ 5 Million for 30-second commercials

Photo AFP
Tom Brady, quarterback of Patriots, at the training Friday.

AFP and THE NEWSPAPER

Sunday, 4 February, 2018 00:00

UPDATE
Sunday, 4 February, 2018 00:00

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The final of the national League of american football, who oppose tonight the Patriots of New England to the Philadelphia Eagles, is not only a simple sports game. It is also the event on television, the most watched in North America, which brings every year a lot of excessiveness.

Record entries

New England will play for the tenth time in its history, the Super Bowl, a record number of entries. The Patriots have won five times and can, if successful, become the most successful team in history, tied with Pittsburgh (6).

Philadelphia, which will participate for the third time at the Super Bowl, has never won the supreme title, like 12 other NFL teams. It will be only the thirteenth confrontation between New England and Philadelphia. The Eagles lead seven wins to six in this chapter.

• 10 Entries for New England
• 3 Entries for Philadelphia

Show expected

The spectacle of half-time and is touted as the concert of the most followed in the world. The artists, Justin Timberlake this year, do not perceive of cachet, but they see the sales of their albums explode. The show is pop diva Lady Gaga last year resulted the same day by 150 000 album sales.

Tom Brady at its 8th presence

The quarterback star of the New England Tom Brady (pictured right) and his coach Bill Belichick are the first to compete in eight editions of the Super Bowl. At 40 years old, Brady will become the dean of the quarter-back to participate in a final NFL. It is already the most successful quarter-to-back with five gains. His annual salary is $ 20.5 million, which is the 15th player the best paid of the NFL.

Tons of junk food

Little football fans watch the Super Bowl while eating the salad. This year in the United States, 1.35 billion chicken wings will be eaten, estimated by the National Chicken Council. Not less than 11.2 million pounds of potato chips, and 51.7 million cases of beer will also be consumed. Deliveries of pizza at home will save a jump of 350 % compared to a Sunday the normal.

Expensive advertising

The amount of commercials during the Super Bowl has increased by 76 % over the last decade, according to Kantar Media. This year, a spot of 30 seconds costs a little more than $ 5 million, which does not include the costs of production.

The average audience in the United States in the previous Super Bowl was $ 113.7 million viewers, or 73 % of the market share. A quarter of these people believe that advertisements are the most important part of this event, and 77 % of them consider these advertisements as entertainment, reports the American Marketing Association.