A hard-hitting campaign shows the aftermath of smoking

News 16 January, 2018
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    Tuesday, January 16, 2018 19:37

    Tuesday, January 16, 2018 19:37

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    For the 41st Week for a Quebec tobacco-free, the quebec Council on tobacco and health (CQTS) has focused on the legacy left by the tobacco in his new hard-hitting campaign.

    The organization has chosen the theme “The tobacco leaves of the brands”, because this are 16 types of cancer, and 21 of chronic diseases that are smoking-related.


    The CQTS is estimated that 386 000 Quebecers are marked by the smoking.

    Cancer of the lung at throat cancer, through the cancer of the mouth, not to mention the cardiovascular diseases, the tobacco leaves serious scars.

    Quebec, 1 death related to tobacco use occurs every 40 minutes, approximately 13 000 deaths per year.

    According to the quebec Council on tobacco and health, more than 18 % of the 12 years and older who smoke and 29 % of 18 to 34 years old.

    The actress Geneviève Brouillette, spokesperson of the Week for a Quebec without tobacco, has a personal story that was directly challenged. “The trigger for me, when I stopped [in 2001], it was to have had a mother-in-law, at the time, which would be operated on a tumour in the throat. I was in the hospital room with her, she was crying and she told me: “I would have been able to avoid me that.””

    If the tobacco leaves marks, some stakeholders were concerned that the cannabis also causes problems.

    “What we fear is losing what has been gained at the level of the smoking. In smokers, there are three to four times more cannabis use than the general population,” said Marc Drolet, who, however, specifies that the Council was going to monitor the situation carefully.

    Concern is similar to Dr. André Dontigny, of the Directorate-general of public health of Quebec. “It is only in marketing models, there has been a recrudescence, it has been the case in Colorado.”

    The Week for a Quebec free of tobacco will take place from 21 to 27 January 2018.

    -With information from Harold Won