Adidas Originals invests Beaubourg for the release of the EQT collection
Adidas Originals will make the happiness of addict sneakers. The three-band brand is about to invest Beaubourg for the release of the EQT collection in Paris.
Adidas Originals wants us to (re) give the smile. After presenting Only The Essentials, a documentary that highlights the range Equipment 90’s to today, the three stripes will invest Beaubourg in Paris to help us discover the universe EQT, this Saturday, January 28th. Adidas Originals will set up a photography workshop, a fitting room, a photo studio and a wall of 18 screens. So you understood: This January 28 must be reserved for the EQT. And since adidas Originals never does things half, the German giant will allow us to discover, in real time, the different photos taken by the participants with the new sneaker.
The Adidas EQT whose mantra has always been “essentially nothing” combines different materials and synthetic mesh to marry easily with our looks. Soft and comfortable underfoot, the iconic sneaker of adidas Originals foot farmhouse awaits you at 54 rue St-Merri in the fourth arrondissement of Paris, on Saturday 28 January. Meanwhile, you can discover the adidas EQT ADV that are part of OMB Pack .