Foods that are “without” popular with the generation Y

News 17 March, 2018
  • Diane Tremblay

    Saturday, 17 march 2018 21:53

    Saturday, 17 march 2018 21:53

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    Worn by generation Y, which has the sake of eating well, the food sales “without” increased from 23.5 % in supermarkets for the past five years, to rise to 1.13 billion, compared to last year, in the country.

    This sub-category of products offers interesting opportunities for food processors that are many to embark in the parade.

    Sales of gluten-free, dairy-free, meat-free, lactose-free and allergen-free (eggs, nuts, sulphites, etc) increased from 864 to$ Million in 2013 to 1.13 G$ in 2017, according to a compilation carried out by the ministry of Agriculture, Fisheries and Food (MAPAQ).

    These sales do not take into account of the market for organic food, kosher, fair trade and many other products geared towards the ” better life “, as the products without calories, without sugar and without fats that are evolving in a global market of over$ 12b annually in Canada.

    “We no longer buy solely on the brand. The table of nutritional values and the ingredient list become crucial criteria in the purchase of a food product, ” says Jornette Dangbédji, an economist at the MAPAQ.

    The influence of generation Y

    Generation Y, with its buying power, has dramatically changed consumption habits. With the smart phone is never far from the table, its representatives are well-informed, analysis, Ms. Dangbédji.

    The quebec-based company golden Fruit, which is specialized in the processing of cranberries and blueberries, has adopted the line of conduct of the “clean label” to respond to current trends.

    “The goal is to offer products with the least ingredients possible [and ingredients] that the consumer is able to decide by reading the label,” said Sylvain Dufour, vice-president, sales and marketing.

    The cranberry is a fruit with a bitter taste, the use of sweetening agents is widespread in the industry. The quebec-based company works with research centers to neutralize the acid taste of this fruit to make it even more attractive.

    According to Ms. Dangbédji, businesses that innovate manage to generate good income. With golden Fruit, sales increased by 15 % per year.


    In the category of foods that are ” free “, the gluten-free dominates the market with sales of$ 359 Million in 2016, or 40 % of the sales value in the market ” without ingredients unwanted “. Although only 1 % of the canadian population lives with an official diagnosis of celiac disease, close to 10 million Canadians have purchased gluten-free products in 2013.