IPad: Apple unveils three new Twittos-inspired commercials

Apple is back with three new ads inspired by Tweets to tout the merits of its iPad Pro.
As we know, Apple advertisements are always very original. In fact, a few weeks ago, the Cupertino company proposed to its aficionados two iPad ads inspired by the needs of Internet users : note taking with the Apple Pencil and the ergonomics of the tablet there Were put forward. Today, Tim Cook’s teams reiterated by unveiling three new commercials based on the same principle: quote Tweets to sell the merits of the tablet head . Thus, in a first video, it is the autonomy of the battery that is at the heart of the debate. On board an airplane, a user complains to find out halfway that the battery of her laptop is flat. A real nightmare on a long-haul flight! The voice- Apple then says that the autonomy of its iPad Pro is a full day. A great way to travel with serenity!
In the second video, the weight of the iPad is greeted. While a certain Adriana complains about his laptop that weighs more than five tons in his bag, the voice-over from Apple reminds that the iPad Pro weighs only 437 grams while offering the same services as on a laptop , Namely Excel or PowerPoint (Oh, Microsoft apps!).
Finally, in the third commercial, it is the storage capacity of the iPad Pro that is highlighted. While a student complains that she can not work quietly in her dormitory, Apple’s voice-over reminds her that the iPad Pro can replace a textbook and a notebook. Revisions can be made wherever you want: in the library or even on a white sandy beach. In short, with these three new ads rather fun Apple shows us that its iPad Pro is much more than a simple tablet entertaining: it is a real work tool powerful and ergonomic. Moreover the site iFixit had fun to dissect the last iPad to see what it really has under its hull …