Of jewelry breast milk ignites the web

Photo courtesy
In January 2017, after plenty of tests, Karine Lajoie launched her company, The Joy in Pink, which specializes in the transformation of breast milk beads that incorporate into jewelry. Since, the social networks are inflamed and she is overburdened with requests, making his passion his bread and butter daily.

Valerie Bidégaré

Sunday, 24 September 2017 00:00

UPDATE
Sunday, 24 September 2017 00:00

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Turning breast milk into jewelry. The idea may seem preposterous, but nevertheless, it represents the daily life of a Quebec-based in the West of canada, where she launched her company specialized in the field, the Joy in Pink, which is crumbling under the demand.

“The social networks are burning and about a month after the official line of my jewelry, the demand has exploded,” says the Journal Karine Lajoie, owner of the company that is The Joy in Pink. “Right now, I can live of my art,” says the one who nearly five orders daily news.

Photo courtesy

Three years ago, the young woman from the Sept-Îles has left Quebec for British Columbia, where she followed her spouse whose job forced her to move. Passionate about jewelry, she is engaged in the creation of handcrafted jewelry before you convert breast milk in ornament.

Beads of breast milk

“A quebecker was looking for this on the social networks and it has piqued my curiosity,” explains Ms. Lajoie.

“It didn’t really exist in Canada. There is a company, I believe, in Manitoba or Alberta, but it is very popular in the United States, Australia, and it has also been a boom in France. In Canada, it is still underground, very very little known. “

Thus, in the fall of 2016, the milf has asked for samples of milks maternal moms “voluntary guinea pigs” in order to begin his tests, which were processing the milk product in a solid material through a chemical process to then reduce it to dust.

“I work with resin. I mix the whole to form a pearl and solid to create the jewellery “, she explains. “When I saw the overwhelming demand, I decided to make it a career,” adds the one who has started his professional activities in January 2017.

Pierce the English-language market

Ms. Lajoie has installed his office in his residence, while his workshop is in his garage. It incorporates the beads of breast milk pendants, rings, earrings or bracelets, in particular, and offers versions in sterling silver, white gold or yellow, as well as in stainless steel to suit all budgets.

“The possibilities are endless. I often have special requests. People want something specific. It’s fun, ” she said.

“My customers are mostly from Quebec, to 95 %. It’s starting to be more known in English-speaking Canada. I have requests in Alberta, British Columbia ; 5 % from France and the United States, ” says the one who wants to drill more of the English-language market in the near future, while consolidating its presence in Quebec.

Jewelry from breast milk

• Harvest of breast milk (1 oz) in a container intended for this purpose according to specific instructions.

• The customer sends the product in a postage-paid envelope in advance.

• The milk is brought to a boil to evaporate all the liquid.

• Solidification process through chemicals and chemical products (about a week).

• The product needs to dry for a few days.

• It is reduced to dust, and transformed into a pearl with resin, in particular.

• The pearl is inserted in a piece of jewellery : the pendant of classic style and the ring are two of the most popular jewelry items.

• The processing time varies between four and six weeks. The cost of the jewelry goes from $ 100 to $ 700 approximately.

• www.lajoieenrose.ca