Run: We saw the inauguration of the “Wood” concept at the Forum des Halles
Courir inaugurated its “Wood” concept at the Forum des Halles in Paris. The editing of meltyStyle was present at the party, and gives you her impressions.
To offer a true experience to the lovers of sneakers, it is the bet undertaken by Courir for this new year. And obviously, she’s gone to honor him. This Thursday, January 26, the French retailer that offers NMD balances inaugurated its concept “Wood” in the Forum des Halles store in Paris. The editing of meltyStyle was in the game, and was able to measure the special atmosphere that emerged from it. There, customers are invited to make #selfeet with their favorite sneakers at the foot, check out the digital wall on which the current flagship models parade, and are flooded with hyper cool slogans like “All you need is sneakers” or “Sneakers is the new black”. All in a very pleasant place, where one enjoys to wander.
In the store Running of 235 m², the sneaker is more than ever in the spotlight. The colors are sublimated by the interior decoration, made of wood – as the name suggests – and backlit panels. Very spacious, the shop makes you want to walk, to look at all the shoes on display without miss a beat (or a pair), and maybe more . And if by chance you have already chosen the model that you like, as one of the new adidas EQT will present at Beaubourg , you can order it on the website and pick the point in Click & Collect under this effect. The concept “Wood” will be declined in several shops throughout the year 2017. At meltyStyle, we really kiffé! Want to go for a walk?