The boy’s family from the advertising H & M left Stockholm for racist scandal : In the World : Vladim

News 17 January, 2018

Parents and five year old son who is clothing company H & M in urgently left from Stockholm, as they were accused of racism. Information about it spread by the British media.


The story told journalists the boy’s mother from advertising H & M. the Kid is wearing a sweatshirt with the inscription: “the coolest monkey in the jungle”. This fact nobody would have noticed, I participated a dark-skinned boy. In the end, a lot of unhappy people began to accuse H & M of racism. Went to the family of the child who was shot in the advertisement. Parents and son had to leave Sweden, where they lived, because they’ve heard unpleasant words in his address. H & M has removed the provocative snapshots from all virtual sites. Representatives of the company apologized to people for incorrect advertising.


The hype around this event continues unabated. Criticism was made by famous black athletes. According to athletes, no one has the right to humiliate other people similar publications. The mother of a baby advertising of H & M sees nothing offensive in this ad.