The cell prior to the self for the milléniaux

News 20 March, 2018
  • Sylvain Larocque

    Tuesday, 20 march 2018 21:17

    Tuesday, 20 march 2018 21:17

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    For the first time last year, it sold more than two million cars and trucks in Canada.

    Quebec has not escaped the trend, with 469 000 vehicles sold, an increase in volume for several years already.

    “Public transport does not reach everywhere, so there is still a demand for two or even three cars per family in several cities,” said yesterday Bernard LeBlanc, chief operating officer of the group of dealers Park Avenue, in the framework of a summit organized by the Conseil québécois du commerce de détail (CQCD).

    The year 2018 seems as good as 2017, if not better. Nearly one Quebecer out of ten, or 9 %, considering the purchase of a vehicle in the course of the next few months, compared to 6 % last year, reveals a survey commissioned by the MAGAZINE, the results of which were announced yesterday.

    Not a priority

    Yet, for the young milléniaux, buying a car is not a priority. The number of persons of this age category having a vehicle decreases since 2012, pointed out Luc Morin’s Auto Hebdo.

    “For the milléniaux, the cell phone has taken the place of self, there summary. They don’t want to be caught at the throat with monthly payments and insurance. “


    This being said, a tempered Norman Hébert, president of Park Avenue, itself a millénial since he has 31 years old, the young will eventually buy a car. “They will do so later than their parents, as they will have children later than them,” he believes.

    The company, which operates 15 dealerships, can afford to wait : last year, its sales rose 8 %.