The federal government attracts more the eyes of the Quebec

Guillaume St-Pierre

Tuesday, 17 October 2017 21:44

UPDATE
Tuesday, 17 October 2017 21:44

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OTTAWA | The interest of the media in quebec for federal politics has soared 58 % in the past two years, coinciding with the arrival to power of the liberals of Justin Trudeau.

“In general, the federal policy is less sexy Quebec provincial politics, but, in spite of everything, it is clear that in the past 24 months, our media give it much more attention than they were giving before,” says in a telephone interview, Jean-François Dumas, the boss of the company analysis of media Influence Communication.

To Mr. Dumas, a dozen of factors explain the rapid escalation of media coverage of Quebec from the federal policy.

He notes first and foremost, the inevitable “honeymoon” after the election of a new government, the personality of Justin Trudeau and the “better relationship with the media,” liberals, compared to their predecessors conservatives.

The appetite of the foreign press to the liberal prime minister, also feeds here in Canada the interest for his government, believes Mr. Dumas. The personal life of Mr. Trudeau contributes without any doubt to increase the media coverage of the federal policy.

In fact, 2 % of all news produced in Quebec, on the prime minister concerning an aspect of his personality and have nothing to do with his policies. “It is huge ! “says Mr. Dumas.

Philippe Couillard

In comparison, the personal life of the prime minister of quebec Philippe Couillard is at the heart of just 0.2 % of new the concerning.

The champion in this category remains, far and away, the former leader of the Parti québécois, Pierre Karl Péladeau, whose private life has attracted not less than 10% of all the news produced about it when he was in politics.

If this is happening in Ottawa is of growing interest to the media in québec for two years, the trend was in the opposite direction under the conservatives because of their tense relationship with the parliamentary press, said Mr. Dumas.

“Year after year, there was a fall of interest of news related to the federal government to such an extent that there was on average one or two new federal in the top 50 of the current annual in Quebec. This is very little “, he explains.

Weight of the federal news in the quebec media

The conservatives of Stephen Harper

• 2011: 11,65 %
• 2012: 6,02 %
• 2013: a 5.18 %
• 2014: 5,31 %

The liberals of Justin Trudeau

• 2015: 11,49 %
• 2016: 8,61 %
• 2017* (1 January to 1 October): 8,38 %

Source : Influence Communication