The Group Geloso application to Quebec to ban the Four Loko

Photo Antoine Lacroix

VAT New

Friday, 9 march, 2018 12:14

UPDATE
Friday, 9 march, 2018 12:18

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The group Geloso, the quebec-based company who had created the drink FCKDUP to compete with the Four Loko in Quebec, asked the government to ban the sale of this drink is sweet and strongly alcoholic in the province.

• READ ALSO: This is the end for the drinks FCKD UP

The group Geloso has already withdrawn his drink FCKDUP of the market following the death of the young Athena Gervais, found lifeless in a stream of Laval, last Thursday. It would, over the lunch hour, consumed at least one drink FCKDUP, 11.9 % alcohol.

In a letter sent to the minister of the Québec public Health, Lucie Charlebois, the minister of public Safety, Martin Coiteux, Aldo Geloso request to ban the Four Loko, and request the establishment of a working table on these alcoholic drinks sweet.

“Despite our initial reluctance, we had decided to go ahead with the introduction of our brand FCKDUP. With the benefit of hindsight we believe that it was a mistake to enter in this category to compete with the Four Loko. The Four Loko should not even exist”, argued Aldo Geloso in his letter.

The Four Loko was removed from shelves last December because it contained ethyl alcohol rather than the alcohol produced from the fermentation of the malt.

The sale of Four Loko is also suspended “for an indefinite period” following the death of the young Athena Gervais.

Tin cans, re-sealable

The co-chair and general director of Groupe Geloso would like to make it mandatory to the concept of the resealable can for any format of 500 ml and for alcoholic beverages ranging between 10.5% and 11.9%.

It would have the effect of moderate alcohol consumption.

“We had to work with levels of government to approve a new on the québec market : the can is reclosable,” he continued. This concept has elsewhere been approved by the authorities.

Here are five points to applications of the Group Geloso to the government :

Making the can resealable mandatory for any format of 500 ml or more with an alcohol percentage varying between 10.5% and 11.9%.

Better education to minors about the dangers of the consumption of alcoholic drinks in too much (in the schools and on the web)

The “cartage systematic” when purchasing alcohol, regardless of appearance or the age of the customer.

New standards of advertising for beverages containing more than 8% of alcohol among 18-25 year olds.

Banish stimulants(such as Guarana) in the sugar-sweetened beverages with high alcohol content.

Here are five points to applications of the Group Geloso to the government :

• Make the resealable can is mandatory for any format of 500 ml or more with an alcohol percentage varying between 10.5% and 11.9 %
• Better education to minors about the dangers of the consumption of alcoholic drinks in too much (in the schools and on the web)
• The “cartage systematic” when purchasing alcohol, regardless of appearance or the age of the customer
• New standards of advertising for beverages containing more than 8 % of alcohol by 18-25 year-old
• Banish stimulants (such as Guarana) in the sugar-sweetened beverages with high alcohol content