Tinder is going to promote an emoji “mixed couple”

AFP

Tuesday, 27-feb-2018 09:26

UPDATE
Tuesday, 27-feb-2018 09:34

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PARIS | The application dating Tinder launches Tuesday, a global campaign to promote the creation of an emoji ” mixed couple “, with two persons of different origins, which will be available in a petition and a poster campaign in France.

“While the easily add emoji to represent people of all backgrounds and same-sex couples became a reality in 2015, a group of people is not always represented in the easily add emoji : mixed couples,” observes the application in a press release.

To promote this new emoji, Tinder launches both a petition on the site Change.org a poster campaign and a social media campaign under the hashtag #representlove.

The request will then be forwarded to the Unicode consortium, based in the Silicon Valley, who decides on the new symbols, and normalizes them so that they can be read by any digital device, regardless of the platform, the software, the language.

Tinder reminds us in its petition that the launch of a new emoji can take up to two years between the moment it is proposed and when it is actually launched.

The application had campaigned last year for a digital world more inclusive and more representative “with the initiative” More gender “, which allows its users to choose from a quarantine of possibilities to define their genre.

The application, which has commissioned a study on the approach of the diversity in online dating, ensures that “Tinder, as well as the growing popularity of applications on-line meetings” are ” at the origin of an increase of mixed marriages in the world.”

According to this study, 81% of the users of Tinder in France have had an appointment with a person of a different origin from their own, compared to 63% of non-users of Tinder. In the United States, 79% of the users of the application who have had an appointment with a person of a different origin compared to 62% of non-users. This survey was conducted by Morar HPI from 4.244 adults in the United States, the United Kingdom, Australia and France, between 26 January and 1 February 2018.

Tinder, launched in 2012, boasts 50 million customers throughout the world, including more than 2 million paying subscribers.