“Under shock” because of the changes to the map sun

VAT New

Tuesday, 23 January 2018 10:32

UPDATE
Tuesday, 23 January 2018 10:36

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The new version of the insurance card change appearance and lose a lot of luster to the iconic sunset that characterised the past 40 years. A decision that is not the case of the owner of the outfitting of the lake Faillon, in the Abitibi region, which was taken the famous photo.

• READ ALSO : The map sun is getting a makeover after 40 years

Violaine Audet said he is “in shock” and “without words” when she learned the news.

The landscape attracted many tourists to its land. “It is something that we in our advertising, that the card sun it is at us that it was taken,” said Ms. Audet, in an interview to the Quebec Morning.

In particular, it must modify the web site and the promotional material accordingly.

A little history of a famous photo

The owner of the camp told how the sunset came to be in the portfolio of all Quebecers.

Originally, the photo was taken by Robert Larivière, a hunter and “a client receives the outfitter” at the time.

This is the brother of Mr. Larivière, who worked for Cossette Communications, who did the rest. The agency was given the mandate to remake the design of the card.

Looking for an image for this last, designers have delved into a bank well-stocked photos. “There were personal photos of Mr. Larivière on the lot, and it is this picture that people have chosen.”

The next card of the Régie de l’assurance maladie du Québec, with its paler colors, and photograph in black and white, will resemble more to the driving licence.

The sunset is always in the background, but it has lost its colors “because it was impossible to reproduce the same yellow and orange with the new machine,” explained the spokesman of the RAMQ, Caroline Dupont.