Xiaomi: The brand wants to break all records in 2017
Xiaomi does not lack ambitions. The company clearly shows its objectives for 2017. A year that it hopes full of records!
Xiaomi did not live an easy start to the year. The company has lost one of its key assets, Hugo Barra , and decided to refocus on its home market. 2017 will not be the year of European conquest, as many had hoped. The Chinese brand is not going to be demotivated. According to his staff, Xiaomi has great ambitions for the year to come. The manufacturer would thus sell 7 million copies of his redmi Note 3 . This would represent an increase of more than 100% compared to 2016 sales (even if its successor is already marketed). To reach this figure, Xiaomi expects to attract high-potential markets, such as India. European expansion seems to be relegated to the background …
Xiaomi also wants to focus on its network of stores. It is one of its main objectives for the coming year. The company would like to increase sales through its physical blinds by more than 25%. This would allow Xiaomi to significantly increase its market share in India, the new Eldorado of smartphone manufacturers. All these objectives nevertheless pose many questions for the Europeans we are. Xiaomi, which formalized the redmi 4X rating , seems to focus in markets with strong potential. With a much lower growth rate, France, Germany or the United Kingdom are not so attractive for the Chinese company. He will have to take his trouble in patience. What do you expect from Xiaomi in 2017?