Video: A Range Rover was able to climb the never-ending staircase

Frédéric Mercier

Monday, 12 February 2018 16:06

UPDATE
Monday, 12 February 2018 16:06

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Land Rover has a habit of surprising us with waterfalls original publicity. But then, the manufacturer has truly exceeded.

In a new challenge called the “Dragon Challenge”, the driver Ho-Pin Tung has passed through the 99 turns of the road of the Dragon, in China, before starting the ascent of a staircase of 999 steps leading to the “gates of paradise”, at the top of the mountain Tianmen, in the province of Hunan.

To accomplish the challenge, the pilot-in Dutch of chinese origin has taken place on board the Range Rover Sport, P400e, the new variant plug-in hybrid in the luxury SUV of Land Rover.

Here is what it gives.

Although spectacular, this shot publicitair of Land Rover comes just days after Tesla had sent a car into space!

Obviously, car manufacturers do not lack imagination when it comes time to develop marketing strategies.