A Ferrari is affordable, really a good idea?

Ferrari

Germain Goyer

Friday, 11 August, 2017 14:09

UPDATE
Friday, 11 August, 2017 14:09

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In order to offer a car more affordable and to break into a new market, Ferrari is considering to bring back the Dino. In the range of the Italian manufacturer, it is positioned under the California T, which is currently the entrance door.

A few years ago, we had even heard rumors about a project of a coupé V6 in a central position back.

But in this moment, within the directorate, there is no consensus.

On the one hand, supports the back of a Dino in is justified with the thesis of the increase of the profitability. We advance the idea that it would increase the volume of vehicles sold annually by adding a model that is more accessible to the range. Among others, it is what is done in Porsche with the Boxster, and Maserati with the Ghibli. Not to mention SUVS. It is a debate at Ferrari since Sergio Marchionne, CEO of FCA has announced that
SUV likely to happen one day or the other.

On the other hand, it is feared that the prestige of the brand to be diluted by offering a car that is more accessible. And we all know that the image of a brand as it is infinitely precious. It is also defended by stating that currently there is a succession with respect to the customer at Ferrari. The wealthy asian youth only has eyes for the prancing horse brand.

In the year 2018, a decision will be made to this effect. It is just as impatient as you know the direction that will take Ferrari.

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