A Guide to Content Syndication
When it comes to growing your business, getting your brand out in front of as much of your target audience as possible is one of the most important things you can do. While making sure your online content is current, relevant, and engaging is a perfect way to start, you can take your marketing a step further by publishing it across multiple platforms, or syndicating your content. Knowing how to syndicate content is essential for effective marketing and is typically done by republishing content of your own (blog posts, articles, videos, photos, infographics, etc.) onto third-party sites. Content syndication can result in search engine optimization (SEO) amplification, brand reputation boosts, new leads, and increased exposure.