Hyundai moves forward and draws its own course as more and more customers have learned to recognize Hyundai moves forward and traces its own track as more and more customers have learned to recognize
How to fire a firework and make a brand unknown a brand quickly identified? By providing him with spectacular arguments. This is all the more necessary since the brand in question, starting from a blank page, has everything to build. This is the assignment assigned to the new Genesis (brand) GV80 (the model) that must turn on the second stage of the image construction. The first has gone unnoticed since it has mainly concerned the American market, following the model of what Toyota , Nissan and Honda before did, with respectively Lexus , Infiniti and Acura.
But these three brands initially designed for the United States already have more than a quarter of a century behind them for the oldest and still struggle to impose themselves in luxury face, in particular, to the German trio that he Is unnecessary to name. Hyundai, drawing its inspiration from the Japanese model, has a much more dynamic deployment plan for the development of its brand. We tried in 2014 one of the 20 Genesis imported to France “to see”, a large sedan that did not invent much, but imitated almost perfect example of the best.
With the GV80, it is felt that the version of series that it will inspire soon, cousin of the Stinger of Kia, will change the situation. Instead of a silhouette of a 4-door coupe on the Kia, it is that of a sports SUV that has been retained by Hyundai. At the height of a BMW Q5 or a Volvo XC90, that is the heart of the activity of the big roads now, this GV80 proves very clever with beautiful lines drawn by … At Lamborghini. The Belgian Luc Donckerwolke ensures to put in place many details of style while retaining a clear vision of the whole, made at the same time of simplicity and subtleties.
The spacious interior is not to be outdone and “welcomes passengers by immersing them in a technology that connects them to the vehicle”. With clear lines, drawn by the chord, and setting up a connectivity pushed to the 4 seats, around a huge 22-inch central screen playing interfaces. The originality does not stop there with the implantation of a hydrogen engine that will only release water to the exhaust. But this is a concept that will not necessarily be moved, in series, by such an innovative engine.
However, Hyundai already has a very solid experience of the hydrogen engine with the Tuscon ix35 Fuel Cell which has been rolling for years on an experimental road on the globe. The solution for the public is being prepared since the Korean has announced that it will be marketed significantly, in series, after 2020. The GV80 could dispose of it but will be seen before in concession, with more conventional thermal engines and, Hopefully, not too much compromise with the successful style of the concept.