Parking for the disabled transformed advertising campaign for Lexus

bulgn – stock.adobe.com

Frédéric Mercier

Thursday, 24 August, 2017 08:46

UPDATE
Thursday, 24 August, 2017 08:46

Look at this article

At the Calgary airport, an advertising campaign for car manufacturer Lexus has generated controversy for having taken up several parking spaces usually dedicated to people with reduced mobility.

In partnership with the Calgary airport, Lexus Canada has set up five parking spaces reserved for models emblazoned with his crest.

The only problem is that it has sacrificed many spaces that are usually designed for people with disabilities to implement this advertising campaign. The word quickly made it to CBC News, and it was not necessary any more for the story to get too large.

Calgary airport criticized after converting 5 disabled stalls to Lexus-only parking https://t.co/mAKXRO3jBn pic.twitter.com/mSLAEXDnzh

— CBC News (@CBCNews)
August 21, 2017

It is a family in need, precisely, an access to one of these parking lots, which would have first noted the situation.

Apologies for the two sides

The management of Lexus of Canada has made it clear that she was not aware that the parking lots used for its advertising campaign were those of people with reduced mobility. “We have asked the airport to correct the situation as soon as possible by giving back to these parking spaces by their vocation as usual,” said the manufacturer by way of a press release.

The management of the Calgary airport, has agreed to take the blame, stating that Lexus Canada has never been made aware of the usefulness ordinary the famous parking bays.

The leaders of the airport have also confirmed that the situation would be re-established very quickly.

Lexus will have to find another way to reward its drivers…