Super Bowl: an ad which pass through to Ram

Frédéric Mercier

Monday, 5 February 2018 08:59

UPDATE
Monday, 5 February 2018 08:59

Look at this article

In the madness of the commercials surrounding the Super Bowl match, the manufacturer of pickup trucks Ram has attracted the ire of many internet users.

Featuring the new Ram 1500 2019, an advertisement of one minute was used to the voice and words of a speech from Martin Luther King Jr. The speech in question, pronounced it was exactly 50 years ago yesterday, was presented with images of Americans who work hard and help each other, often with the aid of a Ram 1500 brand new.

It was not necessary any more for that many spectators flock to Twitter, and wonder about the relevance of using the words of Luther King Jr for commercial purposes.

Are we really ok with using #MLK to sell freaking pick-up trucks?!!! That’s not what he was talking about, #Ram.

— Mark Crandley (@mcrandley)
February 5, 2018

Fuck Ram for using Martin Luther King Jr. to sell their shitty trucks.

— Super 70s Sports (@Super70sSports)
February 5, 2018

“The evils of capitalism are as real as the evils of militarism and evils of racism” — Real MLK Jr 3/3/1967

Buy Dodge trucks — Fake MLK Jr, 2/4/2018

— Judd Legum (@JuddLegum)
February 5, 2018

Other users are instead asked to know if the family of Martin Luther King Jr, assassinated two months after giving this speech, had endorsed the advertising before it is broadcast.

Bernice King, daughter of Martin Luther King Jr, has even bothered to reply to the tweet of a user, confirming that the family had not had its say in the process.

No.

— Be A King (@BerniceKing)
February 5, 2018

The body of The King Center, founded in 1968 after the death of Luther King Jr, has also confirmed that it was neither he nor the family that is in charge of approving the use of the words and the image of Martin Luther King Jr for commercial purposes.

Neither @TheKingCenter nor @BerniceKing is the entity that approves the use of #MLK’s words or imagery for use in merchandise, entertainment (movies, music, artwork, etc) or advertisement, including tonight’s @Dodge #SuperBowl commercial.

— The King Center (@TheKingCenter)
February 5, 2018