Volkswagen pokes fun at cyclists in a dubious advertising

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Frédéric Mercier

Friday, 1 September 2017, 11:15

UPDATE
Friday, 1 September 2017, 11:15

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In France, an ad for Volkswagen during a soccer game has been disliked by many people.

In a meeting between France, the netherlands, the German manufacturer has played the card of humor passive aggressive. “We’re not going to let a country of cyclists we cross the road”, could one read about the barriers of the field of the Stade de France, with the logo of Volkswagen prominently.

very elegant the pub @volkswagen_ ��
in the meantime, the nation ‘#cyclists’ has a good shot to advance on us #FRAPBS pic.twitter.com/GYgsiIESo0

— Steve (@Steve_Almosni)
August 31, 2017

The message refers to the reputation of the Dutch for many to travel by bike. But advertising to flavor humorous if is quickly returned against Volkswagen.

On Twitter, many users did not appreciate the arrogance of the manufacturer. Some have also pointed out that Volks is still recovering barely from a serious scandal regarding the polluting emissions of its diesel engines.