Arcade Fire publishes fake articles to make the promotion of his new album

Art 29 July, 2017
  • Photo AFP
    The promotional campaign for the launch of the new album
    Arcade Fire has aroused a lot of feedback from internet users.

    Vanessa Guimond

    Thursday, 27 July 2017 20:31

    Friday, 28 July, 2017 06:57

    Look at this article

    The day has finally arrived. Arcade Fire launches today its new album, Everything, Now, at the end of a promotional campaign that is far from unanimous.

    In recent weeks, several new and strange have been relayed about the club, via the social networks.

    On a false website, confusingly similar to the Billboard magazine, an article signed by a certain Jeff McGuinness reports of lawsuits filed by the group against artists like Katy Perry and Fall Out Boy. It explains that the musicians claim to have copyright on the Millennial Whoop — sequence flagship of their song Wake Up — “reproduced” by a number of artists, since 2004.

    Indebted ?

    Another text, accessible this time via the site (not, reports that the group is heavily in debt after being involved in a video project with Terry Gilliam. This false news, which was shared by the filmmaker on Twitter, has even been the subject of an article published by the National Post, a few days ago. The canadian daily has corrected the facts, since.

    This series of ” fake news (false news) that, according to Vice, is available on several web sites created by Sony Music, the company that manages Columbia Records, the record label of Arcade Fire, and therefore forms part of the marketing strategy surrounding the release of Everything Now.

    Unravel the true from the false

    If, for some, it was clear that these articles were giving in the ” parody “, the border between the real and the fake has become more blurred when holders of tickets to the official launch of the album (which took place in Brooklyn, yesterday evening) have received an email regarding the imposition of a dress code.

    They were asked, among other things, to wear an outfit “trend” and not to wear shorts, sandals, ” flip-flop “, sweaters, shorts and baseball caps. The message also stated that the organisers reserved the right to refuse entry to people who do not follow these rules.

    Of course, the news has displeased many fans. The group is also retracted, in the beginning of the week, explaining that it is the manager of its social networks that had taken this initiative, and this, without his knowledge.

    Is this a promotional campaign, the relevance of which is questioned by many observers, will have a positive impact on the sales of Everything Now ? This is what we will know shortly.