Dove, Mugler, Armani yield to ephemeral fashion boutiques

Entertainment 11 November, 2016

They are very luxurious or more mainstream, brands are looking more and more to stand with the concept of single shop, open only a few weeks to create the event in Paris.
It’s an opportunity to rediscover a product, test a foundation, feeling a Mugler fragrance in a unique setting dedicated to a brand only. Such a way to offer tailor-made as master classes make up Armani , a signed star John Nollet cutting or developing a body treatment at Dove or the ability to burn his soap or favorite lipstick. From the new, custom-made test without moderation to the end of the year!