Dove, Mugler, Armani yield to ephemeral fashion boutiques

They are very luxurious or more mainstream, brands are looking more and more to stand with the concept of single shop, open only a few weeks to create the event in Paris.

It’s an opportunity to rediscover a product, test a foundation, feeling a Mugler fragrance in a unique setting dedicated to a brand only. Such a way to offer tailor-made as master classes make up Armani , a signed star John Nollet cutting or developing a body treatment at Dove or the ability to burn his soap or favorite lipstick. From the new, custom-made test without moderation to the end of the year!