Kinder Surprise: Death of its inventor, William Salice

Entertainment 30 December, 2016

A very sad news for all lovers of chocolate …
All the children, and even the biggest ones, know this excitement: open your egg Kinder in two or break it into a thousand pieces, to discover the surprise that it contains. Behind this delicacy that has become unavoidable, a man: William Salice. Unfortunately, he died at the age of 83 in Pavia, in the north of Italy.
It is the foundation for children Color Your Life, which he created when he retired, who announced the news of his death. AFP recalls that behind the idea of ​​the egg Kinder, there is an economic imperative for the company Ferrero: how to circumvent the seasonal character of Easter eggs and produce all year round? In the 1970s, William Salice came up with the idea of ​​Kinder Surprise eggs, which contain a small toy, to be assembled most often, and thus can be offered all year round. The success is immediate and the numbers are stunning. Since its invention, it was billions of Kinder eggs that were produced by Ferrero while consuming 100 million a year, in France alone.
However, Salice, who was also responsible for the invention of the Ferrero Rocher, remained humble. According to AFP, he used to say: ” The inventore Ferrero is, I’ve just been running the equipment. ” William Salice was the right arm of Michele Ferrero, Nutella creator, until In 2007 when he retired with a bonus of 400,000 euros. This beautiful sum, Salice has invested in her foundation Color Your Life, a kind of campus that helps young people from 13 to 18 years to develop their talent …
Still, the Kinder egg is not welcome anywhere in the world. In the United States it is banned by a law of 1938 which forbids putting an object in a foodstuff, but also, more recently, in Chile, under a law for the fight against obesity . AFP also recalls that small pieces of surprise may have been the cause of several tragedies, such as the death in mid-January in Toulouse of a 3-year-old girl smothered by a toy. Ferrero’s liability was not recognized in this case.