Social networks : a simple logo evokes the pleasure in users

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Published the 07.08.2017 at 07h50

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Keywords :

networks sociauxaddictionimpulsion

Love or addiction ? The relationship between the users and the social networks are sometimes ambivalent. Between the loadings on the permanent and the pleasure derived from their use, it is sometimes hard to get rid of it. If the term addiction itself is subject to controversy, a true relation of dependence is established.

Evidenced by a study published in Cyberpsychology, Behavior, and Social Networking. It shows that an image, even vague, of the social networks most used, causes a reaction of pleasure in the person who looks at it. This did not really help to win.

The fun

The authors of these works, position at the university of Michigan (United States), have recruited 200 volunteers and their have been made to undergo a series of tests. First, these participants were positioned facing a screen. Images marched. In some cases, the logo of Facebook – or a screen capture – was screened, followed by a chinese symbol. In other cases, the image was standard.

After each image, the individuals were asked about the feeling aroused by these images. The result is striking : among the heaviest users, the mere sight of the logo of the firm, Cambridge (United States) is fun. They appreciate, therefore, the more the chinese symbol that follows. What is not found in the other volunteers.

“People got used to the feeling of pleasure when they go on Facebook,” says Allison Eden. Even with something as simple as the logo, the wall of a friend or any item associated to Facebook, the positive association is reactivated. “