The Weeknd, Justin Bieber, Drake: How did they become the kings of streaming?

If The Weeknd makes the cover of Forbes, it is no coincidence. With Canadian compatriots Justin Bieber and Drake, they are the new kings of streaming!
Unforgettable! This is what the specialized press is now saying when it comes to The Weeknd, Drake and Justin Bieber. The three-time winner of the music industry, the three men are in all awards ceremonies and continue to break records all over the place. And while we were told yesterday that Katy Perry is number one in the United States with her new album Witness , it must be admitted that the three Canadians mentioned above still madden the counters. As Forbes magazine very rightly recalled this week, the three artists are among the pillars of the streaming industry . One thing that Taylor Swift has come to understand,
Only here, it arrives slightly after the battle and the annual ranking Celebrity 100 of Forbes proves it. In the past 12 months, Drake (# 4) would have earned $ 94 million , The Weeknd (# 6) $ 92 million and Justin Bieber (# 13) $ 83.5 million. And while Ariana Grande made a leap in the charts after One Love Manchester, her charity concert , Adele is 18th with 69 million, Calvin Harris 40th with 48.5 million while Taylor Swift has to settle for the 49th position with “only” 44 million dollars. One explanation for this gap is on the world touring side. For the promotion of Starboy, Views, More Life and Purpose , The Weeknd, Drake and Justin Bieber have traveled the world all this year . But apart from albums and touring, they decided to do everything to dominate the streaming services.
Thus, the 632,000 copies sold in 24 hours of Views of Drake on Apple Music are only the most flagrant result of the contract of 19 million dollars that would have signed with the mark . In exchange for certain exclusives and an increased promotion on the platform, the rapper did not hesitate to stage in different TV spots. And while Chris Brown tries to return to the top with his documentary Welcome to My Life , Justin Bieber has given everything in his collaborations. If the album Purpose was a cartoon (5.8 million copies sold and 4 nominations to the Grammy Awards), the titles “Cold Water”, “Let Me Love You”, “Deja Vu”, “Despacito”, ”
Finally, the case of The Weeknd is slightly different . If the singer no longer needs to be presented, this one has a level of hype that the other two can clearly envy him. For if his Starboy album was a cartoon (7 nominations to the Billboard Music Awards), the Canadian was above all able to count on the press people to make a star. While Rihanna is now the queen of featurings , The Weeknd can rub her hands knowing that her popularity rating has literally exploded since he came out with Selena Gomez , the most trained personality on Instagram. Popstar with undeniable success, this one has an incomparable base of fans who never ceases to listen to the music of the ” Interpreter of “Reminder” loop since January. Present on the latest records of Future, Cashmere Cat, Nav and Lana Del Rey, the young man should continue to talk about him for a while! And you, what do you think of these three artists?
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